More rugs sold by Luc Geuten
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Luc Geuten: Architect of the Mitiska Renaissance with an estate of €51M

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Luc Geuten

Luc Geuten represents an emblematic example of the managerial renewal of the late 20th century, particularly after his journey with his partner Leon Seynaeve. Previously fellow students at Harvard University, they entered the European retail industry through a partnership with the founder of Carpetland in the mid-70s. Their decision to into the carpet distribution, although received with skepticism, was the prelude to a series of successful commercial initiatives.

Luc Geuten's company logo

The Group MitiskaThis strategy, which is mainly focused on distribution, targets the average consumer, i.e. around 65 to 70 % of consumers. This strategy is reflected in their presence in a number of sectors, including household appliance chains, shoessporting goods and home decoration.

woman on a carpet with her cat by Luc Geuten

Mitiska, founded by Luc Geuten and Seynaeve, went under in 2000, largely due to a faulty investment in the German chain FrickThis led to a collapse in market capitalization. However, after these challenges and a major restructuring, Mitiska returned to equilibrium. Geuten regained full control of the company by buying out Seynaeve's shares, delisting it and liquidating all its holdings.

In 2013, Mitiska generated new capital of 41 million euros to invest in retail projects and of commercial real estate across Europe, inaugurating the Dansaert Park at Belgium. This track record affirms not only their persistence through crises, but also their ability to reinvent themselves by focusing on long-term infrastructure investments, and Luc Geuten has a wealth of experience to draw on. of over 51 million euros.

Commercial park built by Luc Geuten
Dansaert Park

Key features of Mitiska's range of activities :

  • Orientation: Mid-range distribution and consumption
  • Diversification: Presence in the electronics, footwear, home furnishings and outdoor adventure sectors
  • Investment: Retail and real estate development projects in Europe
  • Management: Structured approach and rapid decision-making
  • Evolution: Transformation due to financial difficulties at the beginning of the 21st century
  • Renaissance: Withdraw from the stock market and focus on infrastructure investment

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