Dovy Keukens: Success of the Muylle family with 40M€ - Tradition and Innovation since 1980

Muylle family

Over the last few decades, the Dovy Keukens has emerged as a mainstay of the kitchens in Belgium. Founded in 1980 by Donald Muyllea cabinet-maker, and his wife Yvette Claeys, the business took root in an old barn in Oekene, Roeselare. Donald personally built their first kitchen, and thanks to word of mouth, the couple soon began to receive orders and the The Muylle family has assets estimated at over €40,000,000.

The innovative concept behind Dovy was to produce high-quality kitchens at an affordable price by cutting out the middleman. In 1981, barely a year after its creation, the first showroom opened in Roeselare, displaying just four kitchens. This marked the beginning of success for the small family business, which saw its production space expand to 10,000 m² in just a few years.

In addition, Dovy Keukens took a competitive lead in 1989 by incorporating a natural stone department, enabling customers to choose their stone worktops directly at the factory. Expansion continued with the opening of numerous other showrooms throughout Flanders, including cities such as Brugge, Gent, and Mechelen. Today, the factory covers an area of 37,000 m², and the network of showrooms has grown to an impressive 20, with the opening of the world's largest showroom. in Tienen in 2015.

Donald Muylle's reputation is due not only to his expertise, but also to a distinctive advertising campaign in which he presented himself in the West Flemish dialect, a strategy that made a lasting impression. His authentic personality and direct approach reinforced the family nature of the company, today supervised in part by his sons, Christian and Mario, ensuring that the legacy of Dovy Keukens continues with confidence and expertise, and a fortune of over 42 million euros.