Frieda Schaltin: The Discreet Visionary Behind the ZNU Empire of 80 Bookstores
Frieda Schaltin, co-director of Zuidnederlandse Uitgeverij (ZNU), is the discreet architect of a flourishing publishing empire. Based in Aartselaar, this family business has established itself as a major player in Flemish publishing. Initially specializing in children's literature, ZNU has diversified into non-fiction for adults, covering tourism, hobbies and cooking. The strategic acquisition of Standaard Boekhandel in 1995 propelled ZNU to the forefront, with a network of 80 bookstores in Flanders and Brussels. Despite her legendary discretion, Frieda Schaltin, who owns 33% of the company, has extended ZNU's influence internationally with subsidiaries in France and Spain, while adapting to the digital age via the Azur platform.